Opportunity, now known as OppyCX, is a historic French player in customer relationship digitalization and acquisition. Founded in 2005, the company has evolved to become a comprehensive platform for lead generation and customer engagement. Here is our detailed analysis of this solution, its pricing, and available alternatives in 2026.
Opportunity Company Profile
| Name | Opportunity (OppyCX) |
| Founded | 2005 |
| Founders | Anthony Dinis and Alexandre Micault |
| Headquarters | Paris 16th arrondissement, France |
| Other offices | Nice (Arenas Business Center) |
| Clients | 5,200+ companies |
| Model | SaaS platform + lead generation |
| Sectors | Insurance, Energy, Telecom, Finance, Services |
| Certifications | EcoVadis Gold Medal 2025 |
History and Positioning
Opportunity was created in 2005 by Anthony Dinis and Alexandre Micault as a subsidiary of Vocalcom, specializing in contact center solutions. The company has gone through several key stages:
- 2011 — Apax Partners acquires 65% of Vocalcom
- 2019 — Opportunity carve-out via LBO with Omnes fund, alongside Anthony Dinis and new management
- 2021 — Acquisition of MS Innovation (AllMySMS), strengthening SMS/RCS offering
- 2025 — EcoVadis Gold Medal for CSR commitments
Today, Opportunity positions itself as an omnichannel customer experience platform, combining lead generation, customer relations, and retention through innovative digital channels.
Solutions Offered
Acquisition and Lead Generation
Opportunity offers acquisition solutions based on digital channels:
- RCS (Rich Communication Services) — Next-generation rich messaging
- SMS and Email — Targeted mass campaigns
- WhatsApp Business — Conversational communication
- Voice AI Agent — Automated prospect qualification by phone
- Videobot — Interactive engagement through personalized video
Voice Signature
Distinctive feature: voice signature for contract finalization. This technology enables completing sales directly by phone, reducing the conversion cycle.
Retention and Payment
With its Touch & Pay module, Opportunity also offers digital collection and payment solutions.
Pricing
Opportunity operates on a customized pricing model. Prices vary according to:
- Lead or contact volume
- Acquisition channels used
- Technologies deployed (voice AI, videobot)
- Required qualification level
The company does not publish its pricing grids. A personalized quote is established after a discovery phase with sales teams.
Pros and Cons
Strengths ✅
- 20 years of experience in the French market
- Innovative proprietary technologies (Voice AI Agent, Videobot)
- Complete omnichannel approach (RCS, SMS, Email, WhatsApp)
- Voice signature for rapid contract finalization
- EcoVadis Gold certification (CSR commitment)
- 5,200+ client companies
Weaknesses ❌
- Non-displayed pricing (quote required)
- Complex offering with multiple services
- Primarily oriented toward large accounts
- Learning curve for advanced technologies
Opportunity Alternatives
Yacla — Transparency and Fixed Pricing
Yacla offers a different approach with fixed pricing agreed upfront, no hidden fees or setup costs. Exclusive leads are delivered directly to your CRM.
Hipto — Volume and Conversational AI
Hipto processes high volumes through its combination of generative and predictive AI. Specialized across 10+ B2C sectors in France.
Dolead — CRM Quality-Adjusted Pricing
Dolead offers a price per lead adjusted to quality measured in your CRM. A performance-oriented approach.
Leads.io — International Pay-Per-Lead
Leads.io offers a 100% pay-per-lead model with no monthly fees, with international presence.
Sources: OppyCX.com, OppyCX — About Us
